Hi there, I’m Abby

 (a.k.a. your new business building BFF), and I am SO happy you’re here. 

get started now

why i love what i do

my story

For as long as I can remember, I’ve had a passion for entrepreneurship. I’ve had many businesses and side-hustles over the years, even while working as a full-time teacher! After seven years of teaching, I was totally burnt out and ready for a career change—one that better suited my lifestyle. I began working as a Virtual Assistant for a local photographer and fell in love with the work as well as the freedom and flexibility of working remotely. After gaining experience as a VA, I started my own VA business and started working with clients full-time. Through that, I became interested in business strategy and operations as well and became a certified Online Business Manager.

In 2021, I decided it was time to go from a one-woman show to an agency full of highly skilled OBMs and VAs that help female entrepreneurs simplify, streamline, and scale their businesses. I created Abby Martinez & Co. to help other people enjoy the same flexibility and freedom that comes with working as a VA/OBM and to help creative entrepreneurs run their businesses so they can expand their impact and create meaningful margin for more of what they love.

I’m completely obsessed with what I do and I can’t wait to channel that obsession into helping you move your business forward. 

xx,  Abby

As a teacher turned Online Business Manager I know a lot about calming the chaos.... except now it's with business (not 2nd graders who are desperate for recess). It is my superpower to come alongside you to help you achieve operational excellence in your business so you can THRIVE in your zone of genius while knowing everything is happening as it should be behind the scenes. 


bogged down with running the behind the scenes of your business

questioning why you started the whole entrepreneur thing in the first place

ready to find trustworthy support that can seamlessly integrate into your business 

So if you're...

... then you've come to the right place!

Here at Abby Martinez & Co., we strive for excellence in everything we do. We care deeply about our clients and their businesses and will do everything we can to support them. We promise to provide top-notch customer service and to work with integrity, always. Plus, we’re a pretty fun group of people, if we do say so ourselves. 

meet the dream team!

fun facts about me

Let's Get Personal

Vanilla lattes on REPEAT

New Girl on repeat 

Mama to the sweetest two littles in the world

Coffee shop hang outs are my go-to





let's do this

let's do this!

lets take your business to the next level!

the time is now

No more stressful mornings unsure of how to take the next step in your business. Let's get your business organized and working seamlessly so you can create more IMPACT through your zone of genius while leaving the rest to us!

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