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VA & OBM Agency

We help overwhelmed and overworked entrepreneurs step into the role of CEO. It’s time to work in your zone of genius and leave the rest to us!

We are a skilled team of Online Business Managers and Virtual Assistants helping entrepreneurs simplify, streamline, and scale their businesses. Our goal is to help you expand your impact and create meaningful margin for more of what you love.

Are you ready to experience the power of partnership?


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let's do this

The biz bestie you didn’t know you needed. 

Hey, I’m Abby - a coffee lover, a small business guru, a mama of two, and the owner & founder of Abby Martinez & Co. I’m extremely passionate about helping entrepreneurs bring their business visions to life through strategic partnerships with our dedicated team AND also helping you experience more joy and alignment in your work. I wholeheartedly believe that we are stronger together!

I can’t wait to join forces! But first, let’s be friends. 

Meet Abby


We are a team of Online Business Managers and Virtual Assistants working to help the overwhelmed and overworked entrepreneur step into her role as CEO. It’s time to work in your zone of genius and leave the rest to us!

Meet the team behind the screens

Let's team up to achieve your dreams!


take me to the shop!

Ready to take your business to the next level? 

Our shop is full of helpful resources and step-by-step guides that you can grab and implement into your business right away. 

let's do this

Heres everything you need to know

Launch your profitable VA biz in just 6 weeks!

the time is now

If you’re struggling to create a sustainable work-from-home career with unlimited income potential, I’ve got you friend. My signature 6-week coaching program will help you ditch the 9-5 once and for all and design a life of freedom. 

How to Book your first VA Client

How to Reduce Entrepreneur Stress

OBM Readiness Guide

resources for you!

get some freebies

what to expect

Ditch the overwhelm and create margin for greater impact

You get to step into the role of ceo

You didn't start your business to become overwhelmed with ALL THE THINGS. By working together you will get to step into the role of CEO and focus on working in your zone of genius. Committing to only the things you LOVE to do (and that are your secret sauce to your biz)

propelling You forward in your business

You're trying to do it all by yourself and that can cause a fork in the road. When you hire us to step into your business with you we will co-create, implement strategic plans, and take action to move you forward toward your BIG GOALS. 

You gain back freedom of time

Transform from feeling like your business is sucking up all your time to being EXCITED to have the true freedom you set out to find when you started your business. The real value in hiring me is FREEDOM. Freedom to do more of what you love both in business & in life. 

I'm ready to experience the power of partnership

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